Last week John explored the integral processes and rules needed to maintain a new business venture.  These include: 1) the Golden Rules of Business, 2) the Exchange Cycle and 3) the Money Cycle. In the upcoming weeks we shall delve into these further, and examine such notions as lifestyle, environment and experience. This week, John contextualizes his content, and discusses fervently terms and natural conditions associated with the ‘absolute golden rule.’ Now, let’s examine lesson eight.

 

To begin, it is important to know why you, as a Struggledork reader, have not been given great amounts of content to analyse and piece together over the last few weeks. The reason being, the world is full of content. We are given so much information throughout our lives, and yet we have very little space or time to actually sit down, internalise and form opinions. As John’s learned teachers explain: create space, which allows people to absorb and understand your ideology.  Indeed, Struggledork intends to provide you with the space and time to digest and understand each lesson – and inturn, only provides small amounts of content each week. This content is then contextualised – made relevant to business and entrepreneurship. So why do we choose to create a business, or contextualise business relevant information?

 

John believes there are two reasons for this: lifestyle and future value.

 

Firstly, let us discuss lifestyle. Our life is forever changing and is in a constant state of spin. We are continuously moving, changing and adapting to our environment – social, financial and physical.  Indeed, humans often struggle through the cycles of change, and are forced to accept the changes of evolution and technology. Inturn, the question often beckons, what lifestyle do I lead?

 

In life, we seldom start without looking at the things we need. Indeed, food, shelter and water are all necessary to human survival. We cannot exist without any of these – no matter how poorly we have such things. Once we have what we need, our lifestyle can become a little more frivolous.  We start searching for more i.e. what do we want?  The notion of ‘want,’ is really centred on making life easier; why hand-wash the dishes when we can create a dishwasher to do it for you? Naturally, you need the means to get what you want. Indeed, a keen and optimistic mind can help you achieve such goals. Entrepreneurs are great at seeking out what they want. They know what needs to be created and can conceptualise an idea for a product or service everybody desires. This is where the business owner is at their best, as they can implement a solution to make what people need and want, desirable. 

 

In other words, “ME” – the entrepreneur, can join up with “YOU’ – the business owner, to create a partnership of “WE,” in order to create a product or service that “OTHERS” not only want, but desire so desperately…they need.  Confused? Well, what John is really saying is; the skills of both the entrepreneur and business owner play integral roles in transforming wants into desires. Unfortunately, the questions always remain…what is enough? Where do we draw the line?  What am I worth?

 

Well, that is where future value becomes relevant. According to John, future value is what you leave as your inter-generational wealth.  In other words, what do you leave your children, or on a less personal note the younger generations of the World? Is it time, energy, materials or money? This is how we determine what is enough.

 

With all this in mind, we can now understand John’s most important ‘Golden rule:’ wealth is created by what repeats. Indeed, the continuous cycles of needs, wants, desires and enough, drives financial success.  So, do it now! Sit down, internalise and form opinions about this information. Use the time and space you have been given to start making a difference in your life and the lives of others. 

 

Until next time,

 

Ida the Editor.