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	<title>John Struggledork &#187; Chiwi Struggledork</title>
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		<title>Book 3, Lesson 3</title>
		<link>http://struggledork.com/?p=4509</link>
		<comments>http://struggledork.com/?p=4509#comments</comments>
		<pubDate>Mon, 10 Nov 2014 02:30:27 +0000</pubDate>
		<dc:creator>Chiwi Struggledork</dc:creator>
				<category><![CDATA[Lessons]]></category>

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		<description><![CDATA[<p>&#160; &#160; What if? &#160; What if there is a Science to Business? I&#8217;m always thinking, &#8220;What if this? What if that?&#8221; &#160;I never assume the answer will be the same in every Hubeing happening. In truth, I hate it when I get compared to everyone or anyone else. I&#8217;m unique, as is everyone else. [...]</p><p>The post <a href="http://struggledork.com/?p=4509">Book 3, Lesson 3</a> appeared first on <a href="http://struggledork.com">John Struggledork</a>.</p>]]></description>
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	<span style="font-size:26px;"><span style="font-family:georgia,serif;"><strong><u>What if?</u></strong></span></span>
</p>
<p align="center">
	&nbsp;
</p>
<p align="center">
	<span style="font-size:16px;"><span style="font-family:georgia,serif;"><strong>What if there is a Science to Business?</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">I&rsquo;m always thinking, &ldquo;What if this? What if that?&rdquo; &nbsp;I never assume the answer will be the same in every Hubeing happening. In truth, I hate it when I get compared to everyone or anyone else. I&rsquo;m unique, as is everyone else. Hubeing&rsquo;s are not predictable because of subjective hubeing realities. Business, on the other hand, is different in that there are patterns of crowd behaviour that is predictive. I believe that business today has become a science. I don&rsquo;t believe that in business we can predict with absolute certainty.&nbsp; &nbsp;&nbsp;</span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">In today&rsquo;s world, we have the internet of things and no excuse for poor study&hellip;&hellip; at the very least, listen to and watch YouTube.</span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><a href="https://www.youtube.com/watch?v=pqzcCfUglws#t=23">https://www.youtube.com/watch?v=pqzcCfUglws#t=23</a>&nbsp; 11.&nbsp;<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=006124189X&amp;asin-it=006124189X&amp;asin-fr=006124189X&amp;asin-de=006124189X&amp;asin-uk=006124189X&amp;asin-ca=006124189X&amp;asin-com=006124189X">Influence: The Psychology of Persuasion</a></span></span>
</p>
<p align="center">
	&nbsp;
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong><u>20 Books Billionaire Charlie Munger Thinks You Should Read</u></strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>&ldquo;In my whole life, I have known no wise people (over a broad subject matter area) who didn&rsquo;t read all the time &mdash; none. Zero. You&rsquo;d be amazed at how much Warren reads &mdash; and how much I read. My children laugh at me. They think I&rsquo;m a book with a couple of legs sticking out.&rdquo; </em></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em><strong>Charlie Munger &#8211; preeminent Investor in the world</strong></em></span></span>
</p>
<p>
	&nbsp;
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">If you&rsquo;re looking for a book to read this summer, this list of books recommended by Munger is a great place to start.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>1.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=1616149426&amp;asin-it=1616149426&amp;asin-fr=1616149426&amp;asin-de=1616149426&amp;asin-uk=1616149426&amp;asin-ca=1616149426&amp;asin-com=1616149426"><em>Faraday, Maxwell, and the Electromagnetic Field: How Two Men Revolutionised Physics</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>It&rsquo;s a combination of scientific biography and explanation of the physics, particularly relating to electricity. It&rsquo;s just the best book of its kind I have ever read, and I just hugely enjoyed it. Couldn&rsquo;t put it down. It was a fabulous human achievement. And neither of the writers is a physicist.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>2.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=140006256X&amp;asin-it=140006256X&amp;asin-fr=140006256X&amp;asin-de=140006256X&amp;asin-uk=140006256X&amp;asin-ca=140006256X&amp;asin-com=140006256X"><em>Deep Simplicity: Bringing Order to Chaos and Complexity</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>&hellip; it&rsquo;s pretty hard to understand everything, but if you can&rsquo;t understand it, you can always give it to a more intelligent friend.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>3.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0140278796&amp;asin-it=0140278796&amp;asin-fr=0140278796&amp;asin-de=0140278796&amp;asin-uk=0140278796&amp;asin-ca=0140278796&amp;asin-com=0140278796"><em>Fiasco: The Inside Story of a Wall Street Trader</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>I remember reading this shocking book and thinking, holy s&mdash;. This book will make you sick.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>4.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0141007303&amp;asin-it=0141007303&amp;asin-fr=0141007303&amp;asin-de=0141007303&amp;asin-uk=0141007303&amp;asin-ca=0141007303&amp;asin-com=0141007303"><em>Ice Age</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>Of this book Munger said: &ldquo;(The) best work of science exposition and history that I&rsquo;ve read in many years!&rdquo;</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>5.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0609809997&amp;asin-it=0609809997&amp;asin-fr=0609809997&amp;asin-de=0609809997&amp;asin-uk=0609809997&amp;asin-ca=0609809997&amp;asin-com=0609809997"><em>How the Scots Invented the Modern World</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>A lot of really important stuff like: The first modern nation, the first literate society, the ideas for (modern) democracy and free markets, all originated with the Scots.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>6.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=026269185X&amp;asin-it=026269185X&amp;asin-fr=026269185X&amp;asin-de=026269185X&amp;asin-uk=026269185X&amp;asin-ca=026269185X&amp;asin-com=026269185X"><em>Models of My Life</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>An autobiography of Nobel laureate Herbert A. Simon, a remarkable polymath who more people should know about. In an age of increasing specialisation, he&rsquo;s a rare generalist &mdash; applying what he learned as a scientist to other aspects of his life. Crossing disciplines, he was at the intersection of &ldquo;information sciences.&rdquo; He won the Nobel for his theory of &ldquo;bounded rationality,&rdquo; and is perhaps best known for his insightful quote &ldquo;A wealth of information creates a poverty of attention.&rdquo; (Also part of&nbsp;</em><a href="http://www.farnamstreetblog.com/2014/04/5-books-that-will-change-your-life/"><em>five books that will change your life</em></a><em>.)</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>7.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=014200278X&amp;asin-it=014200278X&amp;asin-fr=014200278X&amp;asin-de=014200278X&amp;asin-uk=014200278X&amp;asin-ca=014200278X&amp;asin-com=014200278X"><em>A Matter of Degrees: What Temperature Reveals about the Past and Future of Our Species, Planet, and Universe</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>&hellip; a wide-ranging exploration of how the fundamental scientific concept of temperature is bound up with the very essence of both life and matter.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">&nbsp;<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0822959046&amp;asin-it=0822959046&amp;asin-fr=0822959046&amp;asin-de=0822959046&amp;asin-uk=0822959046&amp;asin-ca=0822959046&amp;asin-com=0822959046"><em>Andrew Carnegie</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>The definitive biography of an industrial genius, philanthropist, and enigma. At the meeting in May of this year, Munger also mentioned the&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0307386791&amp;asin-it=0307386791&amp;asin-fr=0307386791&amp;asin-de=0307386791&amp;asin-uk=0307386791&amp;asin-ca=0307386791&amp;asin-com=0307386791"><em>Mellon Brothers</em></a><em>&nbsp;as people to study.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>9.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0393317552&amp;asin-it=0393317552&amp;asin-fr=0393317552&amp;asin-de=0393317552&amp;asin-uk=0393317552&amp;asin-ca=0393317552&amp;asin-com=0393317552"><em>Guns, Germs, and Steel: The Fates of Human Societies</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>A book&nbsp;</em><a href="http://www.farnamstreetblog.com/2013/07/eight-books-bill-gates-is-reading-this-summer/"><em>recommended by Bill Gates</em></a><em>&nbsp;and Charlie Munger? Gates said, the book &ldquo;had a profound effect on the way I think about history and why certain societies advance faster than others.&rdquo;</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>10.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0060845503&amp;asin-it=0060845503&amp;asin-fr=0060845503&amp;asin-de=0060845503&amp;asin-uk=0060845503&amp;asin-ca=0060845503&amp;asin-com=0060845503"><em>The Third Chimpanzee: The Evolution and Future of the Human Animal</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>What is it about that two per cent difference in DNA that has created such a divergence between evolutionary cousins? &hellip; renowned Pulitzer Prize &mdash; winning author and scientist Jared Diamond explores how the extraordinary human animal, in a remarkably short time, developed the capacity to rule the world &hellip; and the means to irrevocably destroy it.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>11.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=006124189X&amp;asin-it=006124189X&amp;asin-fr=006124189X&amp;asin-de=006124189X&amp;asin-uk=006124189X&amp;asin-ca=006124189X&amp;asin-com=006124189X"><em>Influence: The Psychology of Persuasion</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>A frequent and persistent recommendation from Munger. I believe he&rsquo;s given away more copies of this book than any other. </em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>12.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0195093852&amp;asin-it=0195093852&amp;asin-fr=0195093852&amp;asin-de=0195093852&amp;asin-uk=0195093852&amp;asin-ca=0195093852&amp;asin-com=0195093852"><em>Living within Limits: Ecology, Economics, and Population Taboos</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>While both books are exceptional, I actually prefer Hardin&rsquo;s other book &mdash;&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0140077294&amp;asin-it=0140077294&amp;asin-fr=0140077294&amp;asin-de=0140077294&amp;asin-uk=0140077294&amp;asin-ca=0140077294&amp;asin-com=0140077294"><em>Filters Against Folly.</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>13.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0199291152&amp;asin-it=0199291152&amp;asin-fr=0199291152&amp;asin-de=0199291152&amp;asin-uk=0199291152&amp;asin-ca=0199291152&amp;asin-com=0199291152"><em>The Selfish Gene</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>14.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=1400077303&amp;asin-it=1400077303&amp;asin-fr=1400077303&amp;asin-de=1400077303&amp;asin-uk=1400077303&amp;asin-ca=1400077303&amp;asin-com=1400077303"><em>Titan: The Life of John D. Rockefeller, Sr.</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>At 800 or so pages this is the perfect book for a week-long vacation. From humble beginnings to the height of great power Rockefeller did it all. I think you&rsquo;ll find he has more in common with Marcus Aurelius than today&rsquo;s billionaires.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world&rsquo;s richest man by creating America&rsquo;s most powerful and feared monopoly, Standard Oil. Branded &ldquo;the Octopus&rdquo; by legions of muckrakers, the trust refined and marketed nearly 90 per cent of the oil produced in America.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>15.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0393318885&amp;asin-it=0393318885&amp;asin-fr=0393318885&amp;asin-de=0393318885&amp;asin-uk=0393318885&amp;asin-ca=0393318885&amp;asin-com=0393318885"><em>The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>A best-selling exploration of why some nations achieve economic success while others don&rsquo;t. As you can imagine, it&rsquo;s complicated.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>16.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0471392642&amp;asin-it=0471392642&amp;asin-fr=0471392642&amp;asin-de=0471392642&amp;asin-uk=0471392642&amp;asin-ca=0471392642&amp;asin-com=0471392642"><em>The Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>This book has been recommended by both Buffett and Munger on a few occasions.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>17.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0060894083&amp;asin-it=0060894083&amp;asin-fr=0060894083&amp;asin-de=0060894083&amp;asin-uk=0060894083&amp;asin-ca=0060894083&amp;asin-com=0060894083"><em>Genome: The Autobiography of a Species in 23 Chapters</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>Science writer Matt Ridely unfolds the genome for us. Munger recommended in 2001.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>18.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0143118757&amp;asin-it=0143118757&amp;asin-fr=0143118757&amp;asin-de=0143118757&amp;asin-uk=0143118757&amp;asin-ca=0143118757&amp;asin-com=0143118757"><em>Getting to Yes: Negotiating Agreement Without Giving In</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>The book is one of the primary business texts in North America. So it shouldn&rsquo;t surprise you that I was first introduced to this as part of my MBA program.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>19.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0060972572&amp;asin-it=0060972572&amp;asin-fr=0060972572&amp;asin-de=0060972572&amp;asin-uk=0060972572&amp;asin-ca=0060972572&amp;asin-com=0060972572"><em>Three Scientists and Their Gods: Looking for Meaning in an Age of Information</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>What is the meaning of life? This book takes a look at the work and beliefs of three leading American scientists: Edward Fredkin, Edward O. Wilson and Kenneth Boulding.</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>20.&nbsp;</em><a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0385483821&amp;asin-it=0385483821&amp;asin-fr=0385483821&amp;asin-de=0385483821&amp;asin-uk=0385483821&amp;asin-ca=0385483821&amp;asin-com=0385483821"><em>Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company</em></a></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><em>Grove gives us an inside account of how he, virtually overnight, changed the path of Intel forever.</em></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>What if I weren&rsquo;t so stupid?</strong></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">The opportunity is world wide.</span></span>
</p>
<p align="center">
	<span style="font-size:18px;"><strong><span style="color:#B22222;"><span style="font-family:georgia,serif;">JDS OUT!_!</span></span></strong></span>
</p>
<p>
	&nbsp;
</p>
<p align="center">
	<a href="http://d18wdc57oovlag.cloudfront.net/wp-content/uploads/2014/03/jd-struggledork.png"><img alt="jd struggledork" class="aligncenter size-full wp-image-4009" height="169" src="http://d18wdc57oovlag.cloudfront.net/wp-content/uploads/2014/03/jd-struggledork.png" width="212" /></a>
</p>
<p align="center">
	&nbsp;
</p>
<p align="center">
	<span style="font-size:26px;"><span style="font-family:georgia,serif;"><strong><u>Selling Ice cubes to Eskimos</u></strong></span></span>
</p>
<p align="center">
	&nbsp;
</p>
<p align="center">
	<span style="font-size:11px;"><span style="font-family:georgia,serif;">Chiwi Struggledork 8<sup>th</sup> November, 2014</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">I have heard this expression often and wondered &ldquo;what would it take to sell ice cubes to Eskimos?&rdquo; and how would you do it? I ask these questions, for I have been a professional sales person for over 30 years, have been taught by masters in the art of selling. Techniques on closing, objection handling, NLP neuro-linguistic programming, rapport building, impulsing&hellip;.you name it, I have tried it.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">What I have noticed over the last five years is that the market has evolved and that the &ldquo;foot in the door&rdquo; technique no longer works as consumers become more aware of the charms of snake-oil salespeople.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">SalesPartners has developed K-Power. This incorporates twelve elements and it is an awareness of these elements and how they integrate to create a synergistic outcome which drives sales results.</span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>K-Power=Convergent</strong></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>KNOWLEDGE </strong></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>K-POWER IN ME </strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know- Yourself</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your interpersonal relationships</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your Environment</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your&nbsp; local Community</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your Country</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your Biosphere</strong></span></span>
</p>
<p align="center">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>K-Power IN BUSINESS</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know- The Business Products</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your Customer</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Know your Environment</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>10.&nbsp;&nbsp;&nbsp; </strong><strong>Know your Family</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>11.&nbsp;&nbsp;&nbsp; </strong><strong>Know your Community</strong></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>12.&nbsp;&nbsp;&nbsp; </strong><strong>Know your Country </strong></span></span>
</p>
<p style="margin-left:.25in;">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know why? Know what? Know when? Know where? Know how? Know who? =Knowledge</strong></span></span>
</p>
<p style="margin-left:.25in;">
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know the Risk? Know Mitigations?&nbsp; &nbsp;Macro Micro thinking</strong></span></span>
</p>
<p>
	<a href="http://d18wdc57oovlag.cloudfront.net/wp-content/uploads/2014/11/B3.L3.01.png" style="font-size: 12.8000001907349px; line-height: 20.7999992370605px;"><img alt="B3.L3.01" class="alignright size-full wp-image-4510" height="179" src="http://d18wdc57oovlag.cloudfront.net/wp-content/uploads/2014/11/B3.L3.01.png" style="opacity: 0.9;" width="315" /></a>
</p>
<p>
	&nbsp;
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">So when I ask the question &ldquo;could I sell ice cubes to eskimos?&rdquo; My answer is, &ldquo;Yes, if I apply K-Power&rdquo;.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">Specifically I work on 7, 8 and 9.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">What&rsquo;s my product?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <em>Ice cubes</em></span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">Who is my customer?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <em>Someone that requires ice</em></span></span>
</p>
<p>
	<span style="font-family: georgia, serif; font-size: 14px; line-height: 1.6em;">What is the environment?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <em>Where can I get a lot of ice and sell it to someone that needs it</em></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">By now a lot of people would have given up saying, &ldquo;This is too difficult&rdquo;, as sheeple follow the stupid, think the stupid thoughts and do not ask the questions to learn and evolve.</span></span>
</p>
<p>
	&nbsp;
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">The answer came to me from my son. He had travelled to Harbin, which is a city in northern China. The reason he went there is because they have an annual ice festival. The people there create an entire city out of ice. They make houses, buildings and sculptures out of ice and he told me people make a living out of harvesting the ice and selling it to those who use it for construction and art.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">Hence if I re-ask the question: &ldquo;Can you sell ice cubes to Eskimo?&rdquo; Everybody would be able to say &ldquo;YES&rdquo;.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">The difference is K-Power. This is a formula. It can be applied generically to any product, any market. Scientific formulas, when applied correctly, yield consistent results.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">In conclusion, it is the application of K-Power to the Universe that drives you to your created arrangement. It is the knowing&hellip;..</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know why</strong> you are doing this? This drives the passion, the desire to keep you going.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know what</strong> it is that must be done. Experience accelerates the process.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know when </strong>to apply. There is a difference between time and timing.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know where </strong>to apply. Universe is not one size fits all. It is macro to micro. A comprehensivist sees both and all between and around. The integrator positions for optimum outcomes. &nbsp;</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know how </strong>to apply. It is the mastery of skills that creates wisdom. This is gained by daring to be na&iuml;ve, a willingness to learn to tune INTO finer distinctions.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;"><strong>Know who </strong>will benefit from my offering.</span></span>
</p>
<p>
	<span style="font-size:14px;"><span style="font-family:georgia,serif;">&nbsp;SalesPartners knows business because we have K-Power, know K-Power and have lived K-Power.</span></span>
</p>
<p>
	&nbsp;
</p>
<p align="center">
	<strong><span style="color:#3366cc;"><span style="font-size:18px;"><span style="font-family:georgia,serif;">Chiwi Struggledork OUT!_!</span></span></span></strong></p>
<p>The post <a href="http://struggledork.com/?p=4509">Book 3, Lesson 3</a> appeared first on <a href="http://struggledork.com">John Struggledork</a>.</p>]]></content:encoded>
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