I really enjoy your sharing experiences and business scientific principles. Businesses must be built around adding value and what drives the entrepreneur/business owner.

Adding value is what gets people to buy. If I know my product and my customer (this includes my product niche) them I can sell my product at least at 20% higher prices than the competition. How do I demonstrate my added value if I charge the same as the competition? To me price differentiation also adds to the customer’s perception, however the higher price MUST be supported by how I demonstrate again and again (repeat sales) that value is being added with every transaction.