SYMBOL: is an object that represents, stands for, or suggests an idea, visual image, belief, action, or material entity. Symbols take the form of words, sounds, gestures, or visual images and are used to convey ideas and beliefs. Numerals are symbols for numbers. Personal names are symbols representing individuals. A red rose symbolizes love and compassion.
SYMBOLS: are a means of complex communication that often times can have multiple levels of meaning.
Human cultures use symbols to express specific ideologies and social structures and to represent aspects of their specific culture. Thus, symbols carry meanings that depend upon one’s cultural background; in other words, the meaning of a symbol is not inherent in the symbol itself but is culturally learned.
Symbols are the basis of all human understanding and serve as vehicles of conception for all human knowledge.
SYMBOLS: facilitate understanding of the world in which we live, thus serving as the grounds upon which we make judgments. In this way, people use symbols not only to make sense of the world around them, but also to identify and cooperate in society through constitutive rhetoric.
SYMBOLS: in business, symbols create and hold space, keeping the brand and marketing of the business front of mind of supplier, customers, employees ands all humans in realtionships to the business.
SCIENTIFIC AMERICAN: OUR CONSCIOUS MIND, JANUARY 2014 EDITION……NEWFLASH
Decision Making often occurs without Humans giving much conscious thought to how they decided what they buy, when they buy, where they buy,or the way they negotiate a myriad of other choices.
Unconscious Processes underlie the way we deliberate and plan our lives and for no good reason. Automatic judgements, for one, are essential for dodging a on-coming car or bus.
Behaviours governed by the unconscious go beyound looking both ways at the corner. Embedded attitudes below the level of awareness shape many of our attitudes toward other humans and out created futures.
In the STRUGGLEDORK BUSINESS FORMULA , SYMBOLS multiply a business by holding space at a sub-conscious level. Over the next few weeks, I will write about my symbols and why I think them important for creating and holding PREDICTIVE-CREATED FUTURES, by symbols holding space.
SYMBOLS CREATED BY JOHN STRUGGLEDORK FOR THE STRUGGLEDORK GROUP OF COMPANIES
|
|
|
ENVIRONMENTS:
BUSINESS MARKETPLACE
SUPPLIERS, BANKS, PRODUCTS, SERVICE
LOCAL, STATE, COUNTRY, CONTINENT
PLANET EARTH
MICRO, MACRO
RULES, REGULATIONS, CODES, STANDARDS
6 ELEMENTS OF BUSINESS:
1. ACCOUNTS
2. AGREEMENTS
3. TRAINING
4. BRANDING
5. MARKETING
6. SELLING
"IN" – BUSINESS
"OUT" – CUSTOMER
"BETWEEN" – BUSINESS CUSTOMER,
"AROUND" – MARKETPLACE
SUPPLY
ADD VALUE
CREATE VALUE
CUSTOMER – PRODUCTS/SERVICE
These are a few of our symbols. Over the next week, I will bring a design awareness to each of you who reads the Web-site pages.
JDS, OUT
Comments